Business Plan Template

1.0  Executive Summary

1.1  Objectives

1.2  Mission

1.3  Keys to Success

2.0  Company Summary

2.1  Company Ownership

2.2  Start-up Summary

2.2.1      Start-up (table: outline)

3.0  Products and Services

3.1  Products

3.2  Services

4.0  Market Analysis Summary

4.1  Market Segmentation

4.1.1      Market Analysis (table)

4.1.2      Market Analysis (pie)

4.2  Target Market Segment Strategy

4.3  Service Business Analysis

4.3.1      Competition and Buying Patterns

5.0  Strategy and Implementation

5.1  SWOT Analysis

5.1.1      Strengths

5.1.2      Weaknesses

5.1.3      Opportunities

5.1.4      Threats

5.2  Competitive Edge

5.3  Marketing Strategy

5.4  Sales Strategy

5.5  Milestones

5.5.1      Milestones (table)

5.5.2      Milestones (pie)

6.0  Management Summary

6.1  Personnel Plan

6.1.1      Personnel (table)

7.0  Financial Plan

7.1  Start-up Funding

7.1.1      Start-up Funding (table)

7.2  Important Assumptions

7.3  Break-even Analysis

7.3.1      Break-even Analysis (table)

7.3.2      Break-even Analysis (pie)

7.4  Projected Profit and Loss

7.4.1      Profit and Loss (table)

7.4.2      Profit Monthly (pie)

7.4.3      Profit Yearly (pie)

7.4.4      Gross Margin Monthly (pie)

7.4.5      Gross Margin Yearly (pie)

7.5  Projected Cash Flow

7.5.1      Cash Flow (table)

7.5.2      Cash Flow (pie)

7.6  Projected Balance Sheet

7.6.1      Balance Sheet (table)

7.7  Business Ratios

7.7.1      Ratios (table)

7.8  Long-term Plan

Appendix

                  Sales Forecast

                  Personnel

                  Profit and Loss

                  Cash Flow

                  Balance Sheet