1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
2.2.1 Start-up (table: outline)
3.0 Products and Services
3.1 Products
3.2 Services
4.0 Market Analysis Summary
4.1 Market Segmentation
4.1.1 Market Analysis (table)
4.1.2 Market Analysis (pie)
4.2 Target Market Segment Strategy
4.3 Service Business Analysis
4.3.1 Competition and Buying Patterns
5.0 Strategy and Implementation
5.1 SWOT Analysis
5.1.1 Strengths
5.1.2 Weaknesses
5.1.3 Opportunities
5.1.4 Threats
5.2 Competitive Edge
5.3 Marketing Strategy
5.4 Sales Strategy
5.5 Milestones
5.5.1 Milestones (table)
5.5.2 Milestones (pie)
6.0 Management Summary
6.1 Personnel Plan
6.1.1 Personnel (table)
7.0 Financial Plan
7.1 Start-up Funding
7.1.1 Start-up Funding (table)
7.2 Important Assumptions
7.3 Break-even Analysis
7.3.1 Break-even Analysis (table)
7.3.2 Break-even Analysis (pie)
7.4 Projected Profit and Loss
7.4.1 Profit and Loss (table)
7.4.2 Profit Monthly (pie)
7.4.3 Profit Yearly (pie)
7.4.4 Gross Margin Monthly (pie)
7.4.5 Gross Margin Yearly (pie)
7.5 Projected Cash Flow
7.5.1 Cash Flow (table)
7.5.2 Cash Flow (pie)
7.6 Projected Balance Sheet
7.6.1 Balance Sheet (table)
7.7 Business Ratios
7.7.1 Ratios (table)
7.8 Long-term Plan
Appendix
Sales Forecast
Personnel
Profit and Loss
Cash Flow
Balance Sheet
